Privacy Policy

Last updated: July 2026

1. Information We Collect

We collect information you provide directly, such as your name, email address, phone number, and location when you fill out forms, request quotes, subscribe to our newsletter, or contact us. We also collect usage data automatically, including browser type, device information, IP address, and pages visited.

2. How We Use Your Information

We use your personal information to provide and improve the Service, process quote requests and bookings, send newsletters and promotional communications (with your consent), respond to inquiries and provide customer support, and analyse usage patterns to enhance user experience.

3. Information Sharing

We do not sell your personal information to third parties. We may share your information with beauty professionals when you request a quote or booking, service providers who assist in operating our platform, and law enforcement if required by South African law. All third parties are bound by confidentiality agreements.

4. Data Security

We implement industry-standard security measures to protect your personal information, including encryption, secure servers, and access controls. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

5. Your Rights (POPIA Compliance)

Under the Protection of Personal Information Act (POPIA), you have the right to access your personal information held by us, request correction of inaccurate information, request deletion of your personal information, withdraw consent for marketing communications, and lodge a complaint with the Information Regulator.

6. Cookies

The BOM uses cookies and similar technologies to enhance your browsing experience, remember your preferences, and analyse site traffic. You can manage cookie preferences through your browser settings. Disabling cookies may affect the functionality of certain features.

7. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting a notice on our platform. Your continued use of the Service after such modifications constitutes your acknowledgement of the modified Policy.

8. Contact Us

For privacy-related enquiries, contact our Information Officer at info@thebom.co.za or call +27 (0)73 364 8579.
Address: 6001 Andrew McCabe Street, Johannesburg, 1000, South Africa.