We're Redefining
Beauty Discovery
The BOM is a modern business directory and digital advertising platform dedicated to connecting customers with trusted hair salons, barbershops, beauticians, beauty therapists, and grooming professionals across South Africa.
We believe every beauty professional deserves an opportunity to showcase their talent, and every customer deserves quick access to quality beauty services in their local area.
Empowering Beauty,
One Connection
At a Time
Our platform serves as a one-stop destination where clients can easily discover, compare, and contact beauty and grooming businesses — while helping service providers grow their visibility and customer base.
Based in Johannesburg, we're on a mission to digitise and elevate South Africa's beauty industry, making it easier than ever for talented professionals to reach their ideal clients.
What Drives Us
Inclusivity
We celebrate the beauty industry's diversity — every professional, every style, every client matters.
Excellence
We partner only with professionals who deliver quality. Your experience is our reputation.
Transparency
Honest reviews, upfront pricing, and clear communication between clients and professionals.
Community
Building a connected community of beauty lovers and skilled professionals across South Africa.
Stay in the Loop
Get the latest beauty trends and exclusive offers delivered to your inbox.